Most of the fundamental ideas of science are essentially simple, and may, as a rule, be expressed in a language comprehensible to everyone. — Albert Einstein
Scientists and engineers who foster information-sharing and respect between science and the public are essential for the public communication of and engagement with science. Although traditional scientific training typically does not prepare scientists and engineers to be effective communicators outside of academia, funding agencies and research institutions are increasingly encouraging researchers to extend beyond peer-reviewed publishing and communicate their results directly to the greater public.
In response to this need in science communications, the AAAS Center for Public Engagement with Science and Technology has provided resources for scientists and engineers, both online and through in-person workshops to help researchers communicate more broadly with the public. Communicating Science: Tools for Scientists and Engineers includes learning the basics of communication, how-to tips for working with reporters, strategies for using online media effectively, and more.
Workshops are available for scientists and engineers interested in learning more about science communication tools and techniques. Please contact us if you are interested in hosting a workshop at your institution.
For more about science communication and public engagement, follow @MeetAScientist