Communication is one of the most important aspects of science – whether publishing your research results in a peer-reviewed journal, talking to a reporter, giving a lecture to students, or discussing your research with the general public. But there are often barriers between scientists and effective communication.
One of the most difficult features of science communication is the unwieldy technical jargon often associated with scientific inquiry. Although this jargon may be useful within a scientific field, it is often not understood by non-scientists, including the public, reporters, and policymakers. Scientists themselves often struggle with the difference in technical terms used in biology from those used in physics and chemistry, for example. Imagine how difficult it must be for individuals without an advanced degree in science to understand these terms!
Other key components of effective communication are consideration of both your audience and vehicle of communication.
This resource Web site seeks to provide informative tools for scientists and engineers as they communicate science to broad public audiences.