You may be wondering why you should feel compelled to explain your research to the news media, especially during a particularly hectic day in the lab. For starters, speaking with the news media is a critical way to communicate your research to the greater public, decision-makers, and grant-makers.
Consistent and positive news coverage reinforces the public’s awareness, broad-based understanding, and support of your work and science in general. Bringing the current successes and future goals of science to the attention of the public also helps to generate enthusiasm for research and support for funding.
Find out what tips top science reporters and editors offer scientists, and what they have to say about the relationship between science and journalism: