Working with Reporters

Why Work with Reporters?

In science the credit goes to the man who convinces the world, not to the man to whom the idea first occurs.
— Sir Francis Darwin

Working on time-sensitive, lab-based projects can demand the vast majority of your time and resources. So why should you dedicate time out of your already packed schedule to work with reporters?

Benefits

Working with journalists can provide accurate, informative updates about your research to stakeholders. Specifically, taking the time to work with journalists can help you:

• Reach a Wider Audience: Journalists can help you reach the broader public, decision-makers, and grant-makers, not just those actively seeking information.

• Raise Awareness: Consistent and accurate news coverage could increase public awareness of your work and of science in general.

• Create Positive Attitudes: Bringing current successes and future goals of science to the attention of the public could help generate enthusiasm for research and support for funding.