Working with Reporters
Developing Useful Contacts
The importance of "who you know" applies to the world of journalism as well. Establishing a network of resources can make navigating the media much more efficient — and even enjoyable!
To get started on expanding your network, consider the following channels.
Public Information Officers: Public information officers (PIOs) are employed by university media relations and research news offices, as well as government agencies and other institutions. Many have backgrounds in journalism and/or science, and they are often available to assist scientists and engineers who have information to share with the news media.
Not sure who at your institution fills this role? If your institution has submitted their PIO contact information to EurekAlert!, you can find it on EurekAlert! Science Sources.
Other Scientists: There's a lot to be said for someone who has "been there, done that." Establishing ties with other scientists in your field who have worked with the media can be a useful way to share best practices. Start by talking with your colleagues at work and see what they have to share.
Put Yourself Out There: One way to expand your circle is to actively get your name and work circulating. By starting a personal blog, commenting on public websites, and attending media-friendly scientific conferences, you can increase your chances of coming to a reporter's mind when they are reaching out to an expert in your field.